Website Design & Online Marketing

K Jennings Group
Online Proposal

Executive Summary

In order to stay relevant and attract new online visitors, K Jennings Group would like to overhaul its marketing efforts. The organization hopes to increase their strong reputation and presence, as well as jumpstart online organizational growth.

Services

Branding
Email Marketing
Facebook Advertising
Google AdWords
Search Engine Optimization (SEO)
Social Media Marketing
Video Marketing
Website Design

Creative Process

Our number one priority is meeting the expectations of the K Jennings Group. We’ve already discussed what works and what does not with your current website and online marketing, so what we are providing here are a list of suggestions to take the K Jennings Group to another level.

Planning Phase

  • Submit and review design for approval, make changes as necessary
  • Reorganizing existing content and identifying where new information will go
  • Reviewing competitor websites to compile effective keywords and search engine optimization (SEO)
  • Gaining access to domain name hosting service
  • Compile list of current email addresses using heritagecoach.com domain

Development Phase

  • New home and interior pages
  • HTML, CSS, JavaScript compliance
  • Utilize the WordPress CMS System
  • Migrating existing content to new website
  • Optimization for mobile and tablet devices
  • Setup SEO Titles, Descriptions, and Keywords
  • Setup Social Media Titles, Descriptions, and application integrations
  • Setup blog section and social details for sharing

Testing Phase

  • Code and browser testing
  • Analytics and Webmaster Tools account setup
  • Putting the site to work to see how it handles video, images, text, and then making necessary adjustments
  • Test device responsiveness

Launch Phase

  • New site host setup
  • Setting up email (if necessary)
  • Updating the site map
  • Going live

Website Features

Websites are unique, and the K Jennings Group knows full well that visitors have specific needs and desires. Our aim is to make sure your website is stronger and more useful for you and your visitors.

Built for Conversion

Mobile Responsiveness

Optimal Google Ranking

Social Media Certified

Easy Navigation

Creative Design

Website Navigation

We develop your website to be a simple and enjoyable experience. If your visitor can’t find what they’re looking for quickly and efficiently, they will leave.

Clear Call to Action

We make sure your homepage has a clear primary objective. Multiples on one page can get confusing and we don’t want to make visitors think – just do.

Presentation & Relevance

We configure and design your website to attract attention to important points about your organization, but also making sure everything is relevant as to not overload the visitor.

Cost: Detailed quote at end of page

Social Media Marketing

Our aim is to make sure your online presence is stronger and more informative for you and your visitors, creates the most engagement possible, and creates increased traffic to your website.

Planning Phase

  • Identify all social media networks we will be utilizing
  • Prepare branding tools for distribution across all networks
  • Prepare company information for distribution across all networks
  • Determine advertising dollars budget
  • Determine how often social media posts will be made
  • Submit and review design for approval, make changes as necessary

Development Phase

  • Submit and review profile designs for approval, make changes as necessary
  • Submit all advertising designs for approval, make changes as necessary
  • Create social media posting schedule
  • Create social media advertising schedule
  • Setup SEO Titles, Descriptions, and Keywords across all networks

Testing Phase

  • Analytics and Webmaster Tools setup (if necessary)
  • Test graphic responsiveness on social networks

Launch Phase

  • New social media account setup (if necessary)
  • Uploading all branding graphics
  • Setting up advertising campaigns
  • Going live

Branding

We develop your social media marketing campaign to be a simple and enjoyable experience. If your visitor doesn’t know who they’re looking at, how will they know who to contact?

Clear Call to Action

We make sure your advertising and social posts have a clear primary objective. We don’t want to make visitors think – just do.

Presentation & Relevance

We configure and design your online presence to attract attention to important points about your organization, and make it easy for the potential donors to visit and browse your website.

Cost: Detailed quote at end of page

Website Landing Pages

Before we can take the marketing online for Google AdWords and Facebook advertising, we need to create landing pages.

Each page will be setup for maximum conversion with features such as a clear call-to-action, contact form, and hopefully video. Each page will be responsive to fit all devices, and we also plan to use the pages for advertising on social media, specifically the story feature.

  • Landing Page for Specific Services
  • Clear Call to Action Requesting Service
  • Contact Form for Potential Clients
  • Complimentary Video for Each Service (optional)

Cost: $150 per hour
Estimated Time: 4 hours

Google AdWords

Google AdWords will make certain your website comes up on page one of a google search for your selected keywords, at the top of the page. Our goal is to create advertising the supersedes all other competition on Google, striving to keep you ahead of your competition.

  • Keyword Research and Planning
  • Multiple Ad Creations Based on Selected Keywords
  • Monthly Maintenance and Monitoring
  • Advertising Points to Landing Page Created for Selected Service

Setup Fee: $499
Monthly Management: $199 + 20% of ad budget
Recommended Advertising Budget: $300 per month

Facebook Advertising

Facebook advertising is important and will help keep your business in the forefront until someone is ready to contact your organization. Google is for someone who knows what they’re looking for, Facebook is for potential patients who may not know you exist or keep you in their mind until the situation presents itself.

  • Demographic Research and Planning
  • Custom Ad Creation
  • Custom Story Ad Creation
  • Monthly Maintenance and Monitoring
  • Facebook Page Optimization
  • Advertising Points to Landing Page Created

Setup Fee: $299
Monthly Management: $199 + 20% of ad budget
Recommended Advertising Budget: $300 per month

Blog Writing & Content Creation

Creating enough content to keep readers engaged and to provide real value for your audience is a challenge. For most organizations, it’s not possible – or desirable – to create all the content you need in-house.

We provide a hassle-free solution that uses experienced writers to produce unique blogs for organizations who need consistent content.

  • Custom Blog Content Creation
  • Posting on Website
  • Search Engine Optimization
  • Social Media Optimization
  • Necessary Images Included

Cost: $100 per article

Email Marketing

Keeping your past visitors and potential patients up-to-date is a great way of reminding them you exist and are still in need of their help. It’s also a great way to educate your audience about the benefits of your organization and how easy it is to get in touch.

By the way, emails actually have a conversion rate of up to 50% more than social media.

  • Newsletter Template Design
  • Clear Call to Action Requesting Information
  • Links for All Applicable Social Media Sites
  • Links to View Blog Entries on Website

Cost: $150 per email

Follow Up Emails

As we discussed, Google reviews are vital to your business. We will design and help setup the follow-up email correctly for greatest conversion.

Also as a benefit, the more reviews on Google, the better your website will rank. We will also double-check your Google Places listing for optimal performance.

  • Follow-Up Email Design
  • Clear Call to Action Requesting 5-Star Review
  • Links for All Applicable Review Sites
  • Google Places Listing Optimization

Cost: $150 per email

Video Marketing

There is no greater way to get your message across to potential patients. The conversion rate is much higher than image and text posts combined.

Along with a higher return rate on social media, it will also help convert visitors on your website landing pages.

  • 1200% More Conversion
  • Clear Call to Action Requesting Information
  • Links for All Applicable Social Media Sites

Cost: Depends on length of spot. We can speak with videographer if we decide to move forward.

Print Marketing & Graphic Design

Is your brand tired and in need of a new look? Do your marketing materials lack that WOW factor? When it comes to creativity and design, our staff will take you from concept to completion. Regardless of size, scope or medium, we can deliver everything from e-books print publications to brochures, product catalogs and adding vehicle graphics to your company fleet.

  • Branded Marketing Materials
  • Tradeshow Materials
  • Business Cards / Brochures / Postcards
  • Print Materials Designed to Match Branding

Cost: $150 per hour
Print Cost: Depends on size and quantity of project.

We’ve already discussed what works and what does not with your current website and marketing plan, so what we really need to accomplish at this point is decide what services work for K Jennings Group. After the services are selected, we will begin the design process.

A Little About Us

FXV Digital Design is a Digital Marketing Agency providing a comprehensive suite of services for your online strategy including all graphic, print, and web design, social media marketing, and online advertising.

We have the innovative prowess to create digital campaigns, executed brilliantly to bring greater exposure or engagement to your brand.

Whether you’re looking for a powerful web presence or guidance from our experienced marketing consultants, we’re here to help.

A Little About Us

FXV Digital Design is a Digital Marketing Agency providing a comprehensive suite of services for your online strategy including all graphic, print, and web design, social media marketing, and online advertising.

We have the innovative prowess to create digital campaigns, executed brilliantly to bring greater exposure or engagement to your brand.

Whether you’re looking for a powerful web presence or guidance from our experienced marketing consultants, we’re here to help.

Creative Solutions
Awesome Results

Our goal is to provide our clients with innovative solutions while establishing enduring relationships. At FXV Digital Design, we will never just meet expectations, we will exceed them.

  • Conversion Rate – 90%
  • Return Users – 77%
  • Social Following – 85%

Projects

Satisfied Clients

Ongoing Projects

Cups Of Coffee

Recent Work

We offer services that integrate simply and efficiently, so you get the attention and results you deserve.

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Let’s Create Something
Awesome Today

Below is a combined website design quote and Monthly Website Maintenance Plans we offer our clients to help keep their online presence fresh and optimized for speed and efficiency. Please contact us about adding our Business Power Listing Builder to any maintenance package. Custom packages are also available upon request.

Our goal would be to have the website launched in Octoberof 2019 with maintenance to immediately begin upon completion.

Social Media Marketing

Below is the pricing for the social media marketing project listed above. Our goal would be to have the social media marketing campaign launched in October of 2018.

Any questions or comments, please feel free to contact us: (610) 906-2970. Thanks!