Vicki Payne, host of “For Your Home” airing on PBS Television, was in need of a website redesign and reevaluation of her social media marketing. After an initial consultation and resurrection of her initial goals when first launching her online presence, a brand new website was designed and developed. Along with her new look online, a social media strategy was launched to keep her everyday audience interested and involved.
Client Vicki Payne
Date Janury 2015
Skills Web Design, Web Development, Branding, Illustration
For Your Home Website
Along with a new look, Vicki Payne requested an episode guide for past seasons of her nationally syndicated show, For Your Home. Instead of just filling pages with text and images, all available episodes of her show were uploaded to YouTube and made available on the new site for on demand viewing.
Social Media Management
In order to keep her audience interested, Vicki wanted to enable a daily social media campaign featuring blog posts, episodes, and products available on her online store. Since becoming For Your Home’s social media manager, her fanbase increased by more than 25% organically and with plans to implement paid advertising in the near future, we expect to more than triple our accomplishments thus far.
Custom graphics like you see here are only some of the tools we use to increase her fanbase. We’ve also written blog posts for her website, featured products on her social media outlets to increase sales, and even utilized #ThrowbackThursday to increase views on past episodes on her YouTube page.