FXV Digital Design https://www.fxvdigital.com Berks County Digital Marketing Agency Mon, 11 Nov 2019 20:09:33 -0500 en-US hourly 1 https://wordpress.org/?v=5.3 https://www.fxvdigital.com/wp-content/uploads/2017/12/cropped-favicon-32x32.jpg FXV Digital Design https://www.fxvdigital.com 32 32 Small Businesses Need a Virtual Tour https://www.fxvdigital.com/small-businesses-need-a-virtual-tour/ Mon, 11 Nov 2019 19:31:14 +0000 https://www.fxvdigital.com/?p=56161 Virtual touring is a tool that can help generate more traffic for your website, and business. Technology has enhanced virtually everything we use daily (see what we did there?). Be ahead of your competition with virtual touring, or create a virtual tour for your business as a flex. Virtual reality is an interest to the […]

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Virtual touring is a tool that can help generate more traffic for your website, and business.

Technology has enhanced virtually everything we use daily (see what we did there?). Be ahead of your competition with virtual touring, or create a virtual tour for your business as a flex.

Virtual reality is an interest to the public. Oblige their curiosity while gaining viewers and customers by creating a virtual tour. It may sound niche or expensive but it can help influence a new demographic to see what your company is all about. People are drawn to virtual tours. This will make people discover your small business, engage with the virtual tour, and discover what your services are. Customers are literally visiting your storefront, seal the deal!

You might be asking, “what is a virtual tour?”. A virtual tour is a simulation of a physical area taken with 360 degrees photographs. Once the end product is ready to be shown, add it to your business’ Google My Business page so viewers and consumers can visit your store from the comfort of their homes. Still not convinced? Let’s talk about what virtual touring can do for your business.

Content Creates Engagement

FXV Digital Design lovessearch engine optimization. Virtual reality is unique and fresh. This content has been added into Google’s algorithm to increase search rank for websites. This comes from websites like Facebook pouring resources into virtual reality. High quality content earns businesses higher rank on search engines. We reiterate, being on the first page of search engines is an advantage for your business. The more high quality posts, photos, videos, reviews and virtual tours increases the odds of search engine selection. Think of it like this: A potential customer comes across your website, and sees a virtual tour page. This virtual tour allows customers to see what your business is all about. Virtual reality may seem like a feature that elevates your website and company compared to your competition. Seeing content like virtual reality appears next-level.

Attract Customers

Virtual Reality is unique. Everyone wants to experience it. Have the photos done by a trusted photographer. The inital cost is cheap and the exposure may triple the investment. Take our company, when we added our Virtual Touring segment and saw an increase of 700 views on our website. Viewers and customers want to know what a business is about. Viewers don’t need fancy tools to view virtual touring, just a smartphone or a desktop. This content separates your business from the plebs.

Views from the Web

FXV Digital Design saw an increase in traffic in our website. We knew this thanks to Google My Business . Google My Business is a free tool to link your business’ information like website, business hours, and reviews. When your Google My Business is created you can keep tabs on the virtual tour views. On top of that feature, you can check the initial impressions from users, how many users clicked from their to your webpage, and other features that will show an increase of traffic created.

The Virtual Tour is Everlasting

It’s a one time deal, unless you move buildings or totally revamp your storefront. The initial cost of photos, and to add it your Google My Business, then you sit back and watch the traffic rise. Google will host your virtual tour indefinitely until you want it gone. Sit back and watch your numbers rise!

Do you want to increase online presence and traffic? If you said no, we can’t help you, but if you said yes heavily consider virtual touring. The outcome is only positive: more online traffic, a higher rank on search engines, and a cool way to demonstrate your business for a few initial costs. Still unsure on pulling the trigger? FXV would like to hear your woes. Contact us and let’s get a cup of coffee.

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How to Avoid Simple, Silly Mistakes on WordPress https://www.fxvdigital.com/how-to-avoid-simple-silly-mistakes-on-wordpress/ Tue, 17 Sep 2019 16:57:51 +0000 https://www.fxvdigital.com/?p=55316 We all make mistakes, but sharpening your WordPress skillset will help your website outshine the competition. Learn some quick tips on how to strengthen your skills. WordPress is relatively easy to use compared to other website creators. Many times you can keep a blank template for your blog or website and just fill in content. […]

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How to Avoid Simple, Silly Mistakes on WordPress

We all make mistakes, but sharpening your WordPress skillset will help your website outshine the competition. Learn some quick tips on how to strengthen your skills.

WordPress is relatively easy to use compared to other website creators. Many times you can keep a blank template for your blog or website and just fill in content. WordPress offers themes for your page to help make something unique and original. However, there are some avoidable mistakes users encounter. Things like, leaving in dead links throughout your page. What can be done about a mistake? It can be corrected, then avoided for future reference. Nobody is perfect, but we can stop creating uanessacry issues. Mistakes can be avoided with a little help from FXV Digital Design. WordPress is something we know a thing or two about. Allow us to help your WordPress conquest.

Avoid the Infamous 404 Error Message

Everyone knows of the 404: Pages not found, message. We’ve all seen it on other sites, and it unanimously annoys everyone who comes across it. It is statistically proven that users make a snap call on your business a few seconds being on a website. Receiving a 404 error message is sure way to drive away potential business. The error code usually comes from man-made mistakes like permalink changes, or deleting a page incorrectly. If changing a permalink, make sure you change your URL as well. If the URL is not changed with the permalink, users will click on broken links. Viewers of your website will be greeted without a page and the infamous message. Your WordPress skills are better than that. You’re better than that, rookie! Do everything in your power to avoid the 404.

How to Avoid Simple, Silly Mistakes on WordPress

Be Selective with Plugins

What is a plugin, and how do I use one in WordPress? WordPress has numerous plugins that you can attach to your site to add more functionality. You may know some plugins like All In One Seo, Akismet, and Contact Form 7. They’re useful, right? We encourage some plugin usage, but don’t overdo it. You may feel tempted to add plugins for any and every reason, and if you decide to add plugins, make sure you keep track of them and don’t forget to update. If they are not updated your blog may suffer from slow loading times, and if you have too many plugins, your website speed will slow down, thus taking away from your bottom line.

Delete the Default Content and Create Your Own

When you create your own site, WordPress creates a “sample page” for you. That is your default page that viewers will experience. Delete it! Play around with the menus, find a design that you enjoy. Think of a theme that represents your brand, and business well. Make sure the page is easy to navigate. Don’t complicate your theme; keep it simple for users and yourself. Add content that caters to your company, website, and consumers. Stand out! Try to add content daily, if not regularly. As soon as your stop adding new content the populace will forget. The last thing your business wants is to be forgotten.

Mistakes will happen, correct them. It’s only natural that you go through content creation in a trial and error fashion (unless you’re FXV Digital Design). Your business now obtains the knowledge, stronger tools in your arsenal, and a better understanding on how to use WordPress. Creating something spectacular elevates your brand, and your website is the cornerstone of your business.

If you feel timid creating your own website, fret not. FXV Digital Design is here to help your business stand out from your competitors. Contact our team of professionals and we will utilize our skills to help your business stand out from your competitors.

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10 Stats on Local SEO and What Small Business Owners Need to Know https://www.fxvdigital.com/10-stats-on-local-seo-and-what-small-business-owners-need-to-know/ https://www.fxvdigital.com/10-stats-on-local-seo-and-what-small-business-owners-need-to-know/#respond Mon, 09 Sep 2019 15:43:02 +0000 https://www.fxvdigital.com/?p=55234 Every minute there is someone searching for a local service or business online. A local business relies on search engine optimization, otherwise known as SEO, to show up in specific keyword searches hoping to gain new customer leads. Statistically, local SEO is growing small businesses daily and can help grow yours, too. Maybe it’s a […]

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10 Local SEO Stats

Every minute there is someone searching for a local service or business online.

A local business relies on search engine optimization, otherwise known as SEO, to show up in specific keyword searches hoping to gain new customer leads. Statistically, local SEO is growing small businesses daily and can help grow yours, too.

Maybe it’s a new boutique on your block that you want to try, a dentist office, or a pressure washing company. If you were a customer, where would you discover these businesses? The answer is most likely the internet. If you’re a local business, how can you increase your online presence ahead of your competition? When searching online, what grabs your attention? What are your keywords? This is where SEO comes in.

It is urgent for all local business owners to maximize their search engine optimization. SEO rules the way Google and other search engines pick up information and we are giving you the game ball hoping that you run with it.

FXV Digital Design is proud to offer you 10 facts to consider while optimizing local searches to help gain more traffic on websites, help increase your online presence, and create more revenue. With stats like these, it is crucial SEO is constantly working for you to increase traffic to your business while gaining local notoriety.

10 Local SEO Stats

1. 97% of people learn more about a local company online than anywhere else.

2. Mobile devices will influence more than 1.4 trillion in local sales by 2021.

3. “Near me” or “Close by” searches are up 900% over the last two years.

4. 78% of location-based mobile searches result in an offline purchase.

5. Location-based coupons on mobile devices can lead to 9916% increase in incremental mobile revenue.

6. 92% searchers will pick businesses that are located on the first local search page.

7. Four in five consumers use search engines to find local information.

8. Search result information will send 70% of consumers to a physical store.

9. 72% of computer or tablet users and 67% of smartphone users want ads that are customized to their city or zip code.

10. 88% of searches for local business on a mobile device either call or visit the business within 24 hours.

Statistics don’t lie. Using these SEO tips as a tactic will bring your business to the forefront of search engines, and ultimately bring your business more traffic and revenue.

Unsure if you’re capable of maintaining your site for maximum optimization? FXV Digital Design offers premium website hosting and monthly website maintenance to help achieve the best result for your SEO. Contact us using our online contact form or give us a call at (484) 509-4285. The first cup of coffee is on us!

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We’re Bringing World Class Digital Marketing to Your Local Business https://www.fxvdigital.com/were-bringing-world-class-digital-marketing-to-your-local-business/ Thu, 25 Jul 2019 20:19:55 +0000 https://www.fxvdigital.com/?p=55285 The premier digital marketing agency is opening their doors to Berks County at their new office location August 8th. WYOMISSING, PENN. (July 26, 2019) – Freddy X. Vasquez, owner, content creator, and founder has helped other small business owners around Berks County elevate their brand, web presence, and his business is showing appreciation by emphasizing […]

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The premier digital marketing agency is opening their doors to Berks County at their new office location August 8th.

WYOMISSING, PENN. (July 26, 2019) – Freddy X. Vasquez, owner, content creator, and founder has helped other small business owners around Berks County elevate their brand, web presence, and his business is showing appreciation by emphasizing the power of community. Vasquez is inviting the public to attend the grand opening and ribbon-cutting at FXV Digital Design’s new office location. “FXV Digital Design has provided me with a clear roadmap to navigate the confusing world of websites and social media,” said John Whitehall, a client of FXV Digital Design.

August 8th, 5:30 p.m. at 928 Penn Avenue, Vasquez will be having local business owners and the public masses to celebrate this milestone of digital marketing for over 20 years.

There will be refreshments provided by Chatty Monks Brewing, Broken Chair Brewery, and Comalli Taqueria. Promotions and giveaways will be done throughout the evening. Everyone is encouraged to partake in the celebration and hope to build within the community.

FXV Digital Design is a Berks County Web Design and Marketing Agency providing a comprehensive suite of services for your online strategy. Whether you’re looking for an inspiring logo, powerful web presence or guidance from our experienced marketing and brand consultants, we’re here to help.

If you would like more information about this topic, please call Freddy X. Vasquez at (484) 509-4285 or by email info@fxvdigital.com.

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Instagram Launches IGTV App to Rival YouTube https://www.fxvdigital.com/instagram-launches-igtv-app-to-rival-youtube/ Wed, 20 Jun 2018 17:02:23 +0000 https://www.fxvdigital.com/?p=52272 Instagram is entering the longform video world by introducing IGTV. The company announced IGTV, Instagram’s new stand alone app that lets users create standalone video channels for longform video. Here is live video of CEO Kevin Systrom announcing the new service today in San Francisco. IGTV is available now in the Instagram app, and will […]

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Instagram is entering the longform video world by introducing IGTV.

The company announced IGTV, Instagram’s new stand alone app that lets users create standalone video channels for longform video.

Here is live video of CEO Kevin Systrom announcing the new service today in San Francisco.

IGTV is available now in the Instagram app, and will be available as a standalone app for IOS and Android in the coming days.

Unlike video Goliath YouTube, IGTV is just for full-screen, vertical videos, but like YouTube, the service is open to anyone who wants to make a dedicated channel.

“This is really an evolution of our mission from day one,” Instagram CEO Kevin Systrom said at a press event in San Francisco.

“Long form vertical video from the creators you love. It’s mobil first, it’s simple.”

According to Mashable, IGTV channels are tied to your main Instagram account, so you don’t need to make a new account or separate handle. If you make a channel, it will appear in your main Instagram profile, alongside Story highlights. If you follow people with an IGTV channel, you’ll also be notified of new videos in a new section next to your inbox.

Watching IGTV videos is a bit like watching an Instagram live video now in that all videos are vertical and you can leave comments while you watch.

Instagram also announced Wednesday that it has surpassed 1 billion users, and for the Facebook owned service, it’s become increasingly important to own its own piece of the video industry, eventually chipping away at YouTube.

Systrom kicked off the IGTV press event by talking about teens’ changing video consumption habits, noting that they’re watching less TV than ever. While this is a worrying trend for Facebook, IGTV may help keep the app relevant and of course launch it’s own version of popular services as we’ve already seen in the past.

Update your Instagram app now to check out the new IGTV service in action!

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Twitter is Shutting Down Vine https://www.fxvdigital.com/twitter-is-shutting-down-vine/ https://www.fxvdigital.com/twitter-is-shutting-down-vine/#respond Thu, 27 Oct 2016 16:51:36 +0000 http://fxvdigital.com/?p=6211 In a short and sweet entry posted on their blog, Vine announced they will be shutting down in the coming months: Since 2013, millions of people have turned to Vine to laugh at loops and see creativity unfold. Today, we are sharing the news that in the coming months we’ll be discontinuing the mobile app. […]

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In a short and sweet entry posted on their blog, Vine announced they will be shutting down in the coming months:

Since 2013, millions of people have turned to Vine to laugh at loops and see creativity unfold. Today, we are sharing the news that in the coming months we’ll be discontinuing the mobile app.

Twitter announced a company restructuring and reported it would be laying off 9% of its workforce, as well as other cost cutting measures.

At the moment your vines are safe, but it is recommended you download all of your vines as soon as possible.

Vine also announced it would communicate with their creators and try to answer all questions. All will be notified through the app when the changes begin.

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Pixar Delivers Another Amazing Short https://www.fxvdigital.com/pixar-delivers-another-amazing-short/ https://www.fxvdigital.com/pixar-delivers-another-amazing-short/#respond Fri, 21 Oct 2016 15:24:20 +0000 http://fxvdigital.com/?p=6177 The post Pixar Delivers Another Amazing Short appeared first on FXV Digital Design.

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Pixar released their latest short “Borrowed Time” last week and has already garnished 6.6 million views on Vimeo. We expect nothing less from the animating giant, but the subject of it’s latest feature did take us by surprise.

The story is about an old cowboy dealing with a traumatic event from his younger days and the guilt he’s had to endure throughout his life. Though the animation is everything you would come to expect from a Pixar short, but it’s not something you would show little Bobby or Suzy tonight before they go to bed.

“A goal for us was to make something that kind of contested the notion of animation being a genre, and one for children specifically,” animator Hamou-Lhadj told The Independent. “We really wanted to make something that was a little bit more adult in the thematic choices, and show that animation could be a medium to tell any sort of story.”

Though I don’t foresee a full length PG-13 release by Pixar around the corner, this short definitely opens the door for something to be made. Success is always associated with their films and based on “Borrowed Time”, their first attempt at creating a movie rated higher than PG will continue the trend.

Freddy X. Vasquez

Freddy X. Vasquez

Founder

When Freddy isn’t immersed in work or tech gadgets, he likes to watch movies or blog about his favorite American pastime – baseball.

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Turn Your iPad Into a Mac Display https://www.fxvdigital.com/turn-your-ipad-into-a-mac-display/ Wed, 14 Jan 2015 16:51:27 +0000 http://fxvdigital.com/?p=5253 If you’re looking to get that little bit of extra space on your computer screen without the hassle of another monitor, the Duet App is built for you. Utilizing Apple’s the 30-pin or lightning cable, you can connect your iPad and get that little extra you’ve been looking for. In the past there have been […]

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If you’re looking to get that little bit of extra space on your computer screen without the hassle of another monitor, the Duet App is built for you. Utilizing Apple’s the 30-pin or lightning cable, you can connect your iPad and get that little extra you’ve been looking for.

In the past there have been apps that would claim to do the same thing, but there was always a consistent lag or problem with connectivity due mainly in part to the app utilizing your WiFi signal. This is not the case with the Duet App because it has to be hard wired to your Mac.

Take a look for yourself below or just visit Duet Display and grab a copy for yourself.

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Tony Hawk Rides A Hoverboard For Real This Time https://www.fxvdigital.com/tony-hawk-rides-a-hover-board-for-real-this-time/ https://www.fxvdigital.com/tony-hawk-rides-a-hover-board-for-real-this-time/#respond Tue, 18 Nov 2014 14:12:40 +0000 http://fxvdigital.com/?p=5205 Back in March of this year there was a spoof video released showing some of our favorite celebrities, such as Tony Hawk and Moby, riding what seemed to be an actual working hoverboard. Dr. Emmett Brown from Back to the Future was even involved! Unfortunately it was a really good prank that left us all […]

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Back in March of this year there was a spoof video released showing some of our favorite celebrities, such as Tony Hawk and Moby, riding what seemed to be an actual working hoverboard. Dr. Emmett Brown from Back to the Future was even involved! Unfortunately it was a really good prank that left us all wondering if the technology would ever really exist – at least in our lifetime.

Enter Hendo Hover.

What was once a dream for us children of the 80’s, is now a reality. Hendo Hover set out to make this dream a reality and the future looks promising. Even though it can only currently hover on specific surfaces, with a little patience and help from their backers on Kickstarter, we’re hoping one day we will all be donning self-drying jackets like Marty McFly and coasting the streets on these futuristic modes of transportation.

With 26 days to go on their crown funding campaign, Hendo Hover has almost doubled their original goal of $250,000. Certain backers will be gifted the hover engine to tinker with and hover objects of their own design for as low as $299. The hoverboard will also be available – if you can afford it’s price tag of $10,000.

Regardless of price, this is really cool technology and I personally can’t wait until I can check one out!

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Facebook Timeline For Fan Pages – What You Need To Know https://www.fxvdigital.com/facebook-timeline-for-fan-pages-what-you-need-to-know/ https://www.fxvdigital.com/facebook-timeline-for-fan-pages-what-you-need-to-know/#respond Fri, 02 Mar 2012 00:52:13 +0000 http://fxvdigital.com/?p=4305 Facebook has decided to change the playing field again with Timeline for Facebook Pages. At first you’re thinking, “Crap! Now I have to do everything all over again!” – But have no fear, your page still works. Let’s just take a look at the features and what you can do now that you couldn’t before. […]

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Facebook has decided to change the playing field again with Timeline for Facebook Pages. At first you’re thinking, “Crap! Now I have to do everything all over again!” – But have no fear, your page still works. Let’s just take a look at the features and what you can do now that you couldn’t before.

So What’s New?

  • Cover photo now available(851px x 315px): Great space for advertising on your page.
  • Profile photo is now a square instead of the long rectangle: This is great because your profile image will be the same in news feeds as well. No more fiddling with thumbnails.
  • You can now add custom thumbnails for your apps to help match your page layout: You no longer have to settle with the app creator’s choice.
  • Custom tabs are now larger (749px wide): Having more real estate is always good!
  • Status updates are now sticky: Keep your most important updates up top for seven days.

What Is No More.

  • The default landing tab option is no more, everyone lands on the wall tab by default.
  • Profile images are s small square now (124 x 124) and they sit inside the cover photo area.
  • The photo strip up top is no more.
  • The tabs are no longer on the left side, but up top instead.

You may or may not like the features that were removed, but in my opinion it’s all good. The fact that we are given more real estate to work with on custom tabs, as well as that nice huge cover photo makes up for it. Facebook nation will figure it out eventually, it always does.

A Few Important Notes

Facebook Timeline for Pages will be rolling out live come March 30th, 2012. This gives you a nice thirty days to figure out your new layout, preview it and publish it early if you choose to.

How Do I Preview The Page? Facebook will allow you to go ahead and make changes to you page in a live preview (only available to admins) before the official launch date. Take advantage of this and get ready. Simply visit your page and click on the ‘preview’ button up top.

Facebook Timeline For Pages Preview Button

How Do I Publish The Page? While you are in preview mode, you will see the option up top giving you the option to publish your page once you are ready to go.

Publish Facebook Timeline For Pages

New Administration Area

Facebook Timeline For PagesThere is a new admin area for you to get acquainted with in order to make updates to your page. It’s conveniently located to the right of the cover photo above the mini-timeline.

The beauty part is that you no longer have to leave your Facebook page in order to make changes. The admin panel slides down and all of your options are right there in front of you. How great is that?!

Facebook Timeline For Pages EditAfter you’ve entered the admin area, click on the ‘Manage’ button and you will see the ‘Edit Page’ button. This will get you to the area you know and love in order to edit specific details about your page.

In case you were wondering, you can view this page here to see all the pages you admin: https://www.facebook.com/pages/status/

How To Manage Your Tabs

Facebook Timeline For Pages Edit TabYou can have up to four showing at one time, but you can’t move the ‘Photos’ tab. In order to view all of your tabs, just click on the small drop down arrow to the right of your last tab.

Once you’ve done that, all of your tabs are viewable and you can now edit the order. If you hover over the tabs, a small pencil will appear in the upper right hand corner. From there you will see ‘Swap position with:’ and you can select the tab to take its place. You can also edit the settings for the tab from this area as well.

Now, one of the best features added to the new page is the ability to change the app’s icon – well, thumbnail actually. Before you had to deal with the icon the developer of the app chose – not anymore.

The first thing you need to do is create an image (111px x 74px). Once you have that taken care of, click ‘Edit Settings’, then next to ‘Custom Tab Image’ click ‘Change’. From there you upload your custom image and you are good to go. No sweat!

On weird thing though – The screen where you upload a new image is in a new tab or window, so after you’ve uploaded a new image, close that window or tab to get back to your edit screen, and click ‘Okay’ to finish it up.

Posting Content To Your Facebook Timeline

You now have a few different choices when posting content to your new Facebook Timeline:

  • Pin to Top: This keeps the post up top like a ‘sticky’ post in a blog.
  • Highlight: This makes your post span both columns of your timeline as oppose to one.
  • Change Date: This allows you to back date any posts.

Facebook Timeline For Pages Posting Content
This definitely makes for interesting conversation now when posting new content. Keeping certain posts pinned to the top can be used for marketing your company, services or new products. It also is a wonderful tool for engaging fans and keeping them occupied on your page, so put some thought into what you are pinning – don’t just pin for pinning’s sake. Also take note that you can either pin or highlight, not both.

In closing, make sure you take a few minutes and check out Facebook’s tutorial site on learning pages. They did a great job laying it out there and will help you understand more fully on how to get the most out of your new Facebook page.

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