FXV Digital Design https://www.fxvdigital.com Berks County Digital Marketing Agency Wed, 27 May 2020 19:20:01 +0000 en-US hourly 1 https://wordpress.org/?v=5.4.1 https://www.fxvdigital.com/wp-content/uploads/2017/12/cropped-favicon-32x32.jpg FXV Digital Design https://www.fxvdigital.com 32 32 Are You Digitally Marketing Yourself on Zoom? https://www.fxvdigital.com/zoom-company-logo/ Wed, 27 May 2020 19:20:01 +0000 https://www.fxvdigital.com/?p=58142 Zoom is the hottest digital platform out as we speak. Is your company, and brand, taking advantage? Presently, people are not working at offices, but at their home. However, your brand can use these moments to show off company endorsed swag. Items with your company logo can still be seen through a digital lens creating […]

The post Are You Digitally Marketing Yourself on Zoom? appeared first on FXV Digital Design.

]]>
zoom

Zoom is the hottest digital platform out as we speak. Is your company, and brand, taking advantage?

Presently, people are not working at offices, but at their home. However, your brand can use these moments to show off company endorsed swag. Items with your company logo can still be seen through a digital lens creating a unique moment in marketing. For example, many people are doing Zoom, Face-Time video hangouts, and digital meetings. What is everyone wearing? Likely, they are wearing t-shirts and hoodies. So, picture your company logo on the shirts creating free advertising sparking a conversation about the logo and your brand. These unprecedented times can grant your company unprecedented opportunities. Is it as easy as it sounds? Not to simplify the answer, but we believe it is.

As always, FXV Digital Design believes in custom-branding to elevate your company’s image. Custom logos are the way to remain in the minds of potential customers. Now more than ever apparel can be your brand’s greatest advantage. Our best example is pro poker players. Their endorsements are plastered boldly on their hats and shirts. Take that same idea for the cameras on Zoom. Creating the perfect logo can help you compete with Nike and Adidas. What companies must understand is that custom apparel is basically a walking billboard so you must catch potential client’s attention ASAP.

Go Loco With Your Logo on Zoom.

Another great use of a custom logo is that you can add it to casual apparel, not just business items. There still is a need for leisure items, like t-shirts and athleisure wear (yoga pants, sweatshirts, etc.). The more your custom logo is on my items the more it will be seen creating the potential for new clients. It is a simple, and efficient way to your market your company and brand. Also, think of your backdrop on Zoom. Do you have other promotional material that has your logo? A simple sticker or cutout in the background will gain attention and interest.

Finally, start dressing in your brand as much as possible! Let your logo pop during those Zoom meetings. Let people see your creation freely and watch it propel your brand even higher. Lastly, we encourage you to contact FXV Digital Design if you’re looking to make sure your business stays front of mind while we are all dealing with COVID-19. The first cup of coffee is on us (when this is all over)! Contact us today.

The post Are You Digitally Marketing Yourself on Zoom? appeared first on FXV Digital Design.

]]>
COVID-19 Content Creation https://www.fxvdigital.com/covid-19-content-creation/ Mon, 27 Apr 2020 18:29:41 +0000 https://www.fxvdigital.com/?p=57353 The big question for businesses is, “now what?”. Should businesses change their content creation? Because of this virus companies are closing up shop and working from home. So, should they have to change content for viewers who are consuming it pretty much the same way? FXV Digital Design believes we came up with the best […]

The post COVID-19 Content Creation appeared first on FXV Digital Design.

]]>
content creation COVID

The big question for businesses is, “now what?”. Should businesses change their content creation?

Because of this virus companies are closing up shop and working from home. So, should they have to change content for viewers who are consuming it pretty much the same way? FXV Digital Design believes we came up with the best answer for your content creation quarrel: “somewhat,”. Unsatisfied? We’re going to explain if, how, and why your content strategies should change during COVID-19 quarantine. We call it, “COVID Content”.

We say “somewhat” because what you are saying in content should be changing. Undeniably, it will be about COVID-19. However, do not stop creating content. Do not let up; people will be looking for content more than ever.

Those Who Need to Adapt

Obviously, some companies need to switch up their content creation for the time being. For example, clothing stores have to adjust to storefront operations being closed for the time being. Content should be tailored to consumers at home, through their emails and social media.  Another idea to consider is your audience – is this lockdown effecting them? If so, your content creation needs to be tinkered with. Of course, we also recommend a business-as-usual attitude for all non COVID-19 content being made, like this post here.

Social Media Content

Presently, all of our social content has to relate to COVID-19 in some way. Why wouldn’t it? It’s not like there is much else to do! Try to be timely with your posts and content. Everyone is looking to share their thoughts, opinions, and how they’ve been holding up during the quarantine. FXV Digital believes empathy is the route to take. Businesses need to understand people are worried about this virus. So, try not to sell your products, and sell your values. Is your company helping our first responders and or nurses? Are you helping your workers somehow? Let people know during this time you remain unshaken.

Community Support

Now more than ever we need to be unified. Think about how many businesses, small or big, there are in your town. What are they doing to help the community? If you are a small business, highlight what you are doing for those around you. Generally, do not put your business up front, but demonstrate what you are doing. Are you giving out masks? Doing something like buying lunch for nurses gets the community behind you, and that’s more than half the battle. You can influence others to start helping the local community as well and create an influx of support. Communities support you, and now it’s time you support your community.

To other small businesses and people everywhere living during these unprecedented times, we salute you. Our nation will come back stronger than ever, but for now please practice social distancing and follow CDC guidelines. Finally, FXV Digital Design is here to help your business stand out from your competitors. Contact our team and we will help you create something awesome today.

 

The post COVID-19 Content Creation appeared first on FXV Digital Design.

]]>
Digital Love: Marketing Amid COVID-19 https://www.fxvdigital.com/digital-love-marketing-amid-covid-19/ https://www.fxvdigital.com/digital-love-marketing-amid-covid-19/#respond Mon, 13 Apr 2020 23:52:53 +0000 https://www.fxvdigital.com/?p=57348 Small businesses everywhere are facing a dilemma – marketing during the COVID-19 pandemic. Instead of asking how to maintain, ask how can you use the opportunity to learn and grow. Yes y’all, what a wild ride it has been thus far. After the initial shock, Freddy Vasquez thought about how this quarantine would change life. […]

The post Digital Love: Marketing Amid COVID-19 appeared first on FXV Digital Design.

]]>
Marketing During COVID-19

Small businesses everywhere are facing a dilemma – marketing during the COVID-19 pandemic.

Instead of asking how to maintain, ask how can you use the opportunity to learn and grow. Yes y’all, what a wild ride it has been thus far. After the initial shock, Freddy Vasquez thought about how this quarantine would change life. However, FXV Digital Design thought about the positives instead of the obvious negatives.

Small Businesses, lend us your ears! We understand you likely are taking a hit amidst this outbreak. Overall, millions of Americans are feeling the effects of COVID-19 everyday. Our heart goes out to you. We want other small businesses to know they’re not alone and to keep their minds off things we advise everyone to get busy. How? Simple, social media and marketing. We’ve comprised a list of some marketing ideas small businesses need to capitalize off of.

Update Your Website

We like to think this one is no-brainer. If people are looking to use your product or service during or after this pandemic you’ll want to have the very best site with updated banners and links. Most businesses are marketing COVID-19 updates detailing how their company is helping combat the virus. Adding the touch of transparency and an informative approach will build trust.

Marketing During COVID-19
Babylon Crossfit just launched their brand new website to inform members of new features and classes that will be introduced when the pandemic is over.

Release a Statement About COVID-19 and Your Business

We know it might sound silly but every company whether it is a boutique or a restaurant is releasing a statement. Most likely, you’ve received email blasts from every company in the book. It’s a great idea to join the bandwagon. How is your company handling the situation? Are they increasing cleaning  standards, closing up shop, but still doing transactions digitally? Spell it out for your audience and let them know your stance.

Marketing During COVID-19
Core Health Chiropractic added a video to update clients about their practice and how they plan on combating COVID-19 while providing care.

Go Digital

If you haven’t already, add an e-commerce function to your website. Many companies shied away from the opportunity but with quarantines in place many people aren’t leaving their homes. With e-commerce attached to your website, they wont have to and you’ll still make money.

Don’t stop at e-commerce; include online ordering a delivery! Although COVID-19 is forcing us to socially distance, this doesn’t mean people don’t want products. When the setting of the game change, you must adapt. Include a way to have products to be delivered or sent via mail.

Marketing During COVID-19
New Age Hoops transitioned from having a basketball camp in June to offering in home development utilizing online meeting software and an app.

Help Your Community

Everyone is facing the harsh reality of this pandemic, If you can help in any way, shape, or form, we implore that you do. We are going to get through this time as a community. If you have a product or service that could help others during this time consider reaching out to your community and helping when you can. Any amount of donations or services will help. If needed, your business can promote good deeds, and provide some positivity when we all need it.

Marketing During COVID-19
Jersey Ink designed a t-shirt in support of all the small businesses in their area by donating 50% of the proceeds.

Lastly, we encourage you to contact FXV Digital Design if you’re looking to make sure your business stays front of mind while we are all dealing with COVID-19. First cup of a coffee is on us (when this is all over)! Contact us today.

The post Digital Love: Marketing Amid COVID-19 appeared first on FXV Digital Design.

]]>
https://www.fxvdigital.com/digital-love-marketing-amid-covid-19/feed/ 0
Email Marketing is the Small Business Secret Weapon https://www.fxvdigital.com/email-marketing-is-the-small-business-secret-weapon/ Mon, 09 Mar 2020 18:10:08 +0000 https://www.fxvdigital.com/?p=56239 When it comes to marketing a business should seek, and use every strategy. One of the easiest ways to convert a customer, make a profit, and gets the most bang for your buck is through email marketing. Marketing is quintessential for any business, small or national. When it comes to ploying marketing strategies, consider your […]

The post Email Marketing is the Small Business Secret Weapon appeared first on FXV Digital Design.

]]>
Email marketing

When it comes to marketing a business should seek, and use every strategy. One of the easiest ways to convert a customer, make a profit, and gets the most bang for your buck is through email marketing.

Marketing is quintessential for any business, small or national. When it comes to ploying marketing strategies, consider your demographic, and their wants and needs. FXV Digital Design advises you leave no stone unturned – market on every platform. Market wisely, though. Don’t be a nuisance like telemarketers, but there’s a place you can reach potential customers at home or mobile at any given moment. Thinking what we’re thinking? That’s right! Email marketing is the way to go.

Email marketing offers something that other marketing strategies can’t offer: a direct line to a customer through their inbox. Whether or not they read this email is on them, but our philosophy is to make the content so good they must read it. Worst comes to worst, a consumer will delete it, but your company name stays with them longer, so your business still wins (the only time a company loses if someone forgets them. Don’t let that happen to your business). Statistically speaking, Email marketing is known to be one of the most cost effective, efficient, lucrative options of marketing.

80% of retail professionals believe that email marketing is the biggest marketing ploy that retains
customers.

72% of US Adults prefer business communications through an email.

Email Content

The content of the email needs to be straight to the point. Cutting out all the less important details with an engaging email title will certainly have customers observing your emails. Provide details like a new product or service customers can experience, updates on your company website, events your business is tied with, and other promotions. Customers expect to communicate with your business through email, oblige them. While sending leads, or demonstrating your most crucial content for your business be sure to include promotions for the week, month, or season to help gain a returning customer.

Email Personalization

No two customers are the same; create diverse content for groupings of customers. One of my favorite lines in Mad Men remains true to marketing, “There’s the rare occasion when the public can be engaged beyond flash if they have a sentimental bond with the product,”. Keep Don Draper’s expertise in the front of your mind: don’t try to dazzle customers, be genuine instead. This will help individuals engage with your email, and generate more traffic for the business increasing more revenue.

Personalization is something that makes consumers feel special. Everyone has different tastes, so make sure emails feel unique and catered to the individual. The uniqueness of the email will encourage customers to share feedback, and your conversion will increase, too. This devilishly handsome writer has a side hustle of reselling sneakers. Poshmark, a clothing reselling site, started sending me emails about Nike’s Air Force 1, and vintage Polo Ralph Lauren that was listed. You know the outcome of that email? Poshmark made a small fortune off of me. Take a page from their playbook: personalize to a customers needs and watch the revenue grow. There are softwares that can find similar products customers might also enjoy, and have consumers like fields of interest that they enjoy, so updates will alert consumers to explore, and purchase.

Lastly, we encourage you to contact FXV Digital Design. First cup of a coffee is on us! Contact us today.

The post Email Marketing is the Small Business Secret Weapon appeared first on FXV Digital Design.

]]>
Your Small Business Needs to Jump on TikTok NOW https://www.fxvdigital.com/your-small-business-needs-to-jump-on-tiktok-now/ Mon, 24 Feb 2020 16:02:01 +0000 https://www.fxvdigital.com/?p=56912 As TikTok grows, small businesses should consider jumping on the wave. Presently, 80 million users are on the app, and those numbers are growing. Who reading this knows about the app that is supposed to be the new Vine? TikTok has become a force in just a few years. During these past fews, the app […]

The post Your Small Business Needs to Jump on TikTok NOW appeared first on FXV Digital Design.

]]>
tik tok

As TikTok grows, small businesses should consider jumping on the wave. Presently, 80 million users are on the app, and those numbers are growing.

Who reading this knows about the app that is supposed to be the new Vine? TikTok has become a force in just a few years. During these past fews, the app has seen an expansion due to viral moments, and hit songs. Lil Nas X owes his fame to users having his music on posts daily (you know Lil Nas X, Old Town Road? Thats where he came from). Since his rise, (and before his rise) there has been an increase in the apps presence. For those who do not know, TikTok is the short video creator that has become a mainstay in social media. Sometimes the videos have music, others are lip-synched. Although it has a big market for tweens, it is surprisingly popular for businesses and small business owners should capitalize on its growth ahead of their competition.

For example, e.l.f. cosmetics launched a campaign last year through TikTok that saw 2.5 billion views of their product. Also, it spawned countless videos of free advertising. Still find it silly? Good, because it is! The platform lets users have some fun taking their favorite songs, viral clips, or original content to have it played all over the world. So, you know of the app, and know some numbers, but how can it help your small business?

TikTok, Can’t Stop, Won’t Stop

Although the market demographic is set to be late teens to twenty-somethings, use this to build your brand, and potential market. Thus far, not many companies are using this platform to their advantage. Their loss is your gain. TikTok has a viewership that is undefeated, and always searching for new content. The result of creating a trend, viral clip, or challenge can lead to immense traffic to your business. So, how can you engage TikToks users? They demand original content, that’s unlike what you share on traditional social media. Give them what they want! Users usually want something silly, and genuine. Essentially, shy away from the standards. Be you, be fun!

How to Pop on TikTok

Pay Attention to What’s Trending – Do your research. Additionally, find out what works for your company and brand. Finally, know the audience and what they want. Once you know these realms, merge them. It will take time to find the right formula, but if NFL teams can run a TikTok we promise so can you. This will create a trust for your brand and business.

Peep The Stats – Treat TikTok like any other social media. Check for the highs and lows of your posts, the times, what is and isn’t getting views. Evaluate and reevaluate your content. The app offers a pro account (for free) so you can check analytics like growth, views and other neat details.

Build Your Brand – A page is only as good as the content. Create the hype! Take everything we discussed and use it. Jump on the trend before the clock runs out; get on TikTok.

Finally, FXV Digital Design is here to help your business stand out from your competitors. Contact our team of professionals and we will help you create something awesome today. And follow us on TikTok @fxvdigital

The post Your Small Business Needs to Jump on TikTok NOW appeared first on FXV Digital Design.

]]>
Small Businesses Need a Virtual Tour https://www.fxvdigital.com/small-businesses-need-a-virtual-tour/ Mon, 11 Nov 2019 19:31:14 +0000 https://www.fxvdigital.com/?p=56161 Virtual touring is a tool that can help generate more traffic for your website, and business. Technology has enhanced virtually everything we use daily (see what we did there?). Be ahead of your competition with virtual touring, or create a virtual tour for your business as a flex. Virtual reality is an interest to the […]

The post Small Businesses Need a Virtual Tour appeared first on FXV Digital Design.

]]>
Virtual touring is a tool that can help generate more traffic for your website, and business.

Technology has enhanced virtually everything we use daily (see what we did there?). Be ahead of your competition with virtual touring, or create a virtual tour for your business as a flex.

Virtual reality is an interest to the public. Oblige their curiosity while gaining viewers and customers by creating a virtual tour. It may sound niche or expensive but it can help influence a new demographic to see what your company is all about. People are drawn to virtual tours. This will make people discover your small business, engage with the virtual tour, and discover what your services are. Customers are literally visiting your storefront, seal the deal!

You might be asking, “what is a virtual tour?”. A virtual tour is a simulation of a physical area taken with 360 degrees photographs. Once the end product is ready to be shown, add it to your business’ Google My Business page so viewers and consumers can visit your store from the comfort of their homes. Still not convinced? Let’s talk about what virtual touring can do for your business.

Content Creates Engagement

FXV Digital Design lovessearch engine optimization. Virtual reality is unique and fresh. This content has been added into Google’s algorithm to increase search rank for websites. This comes from websites like Facebook pouring resources into virtual reality. High quality content earns businesses higher rank on search engines. We reiterate, being on the first page of search engines is an advantage for your business. The more high quality posts, photos, videos, reviews and virtual tours increases the odds of search engine selection. Think of it like this: A potential customer comes across your website, and sees a virtual tour page. This virtual tour allows customers to see what your business is all about. Virtual reality may seem like a feature that elevates your website and company compared to your competition. Seeing content like virtual reality appears next-level.

Attract Customers

Virtual Reality is unique. Everyone wants to experience it. Have the photos done by a trusted photographer. The inital cost is cheap and the exposure may triple the investment. Take our company, when we added our Virtual Touring segment and saw an increase of 700 views on our website. Viewers and customers want to know what a business is about. Viewers don’t need fancy tools to view virtual touring, just a smartphone or a desktop. This content separates your business from the plebs.

Views from the Web

FXV Digital Design saw an increase in traffic in our website. We knew this thanks to Google My Business . Google My Business is a free tool to link your business’ information like website, business hours, and reviews. When your Google My Business is created you can keep tabs on the virtual tour views. On top of that feature, you can check the initial impressions from users, how many users clicked from their to your webpage, and other features that will show an increase of traffic created.

The Virtual Tour is Everlasting

It’s a one time deal, unless you move buildings or totally revamp your storefront. The initial cost of photos, and to add it your Google My Business, then you sit back and watch the traffic rise. Google will host your virtual tour indefinitely until you want it gone. Sit back and watch your numbers rise!

Do you want to increase online presence and traffic? If you said no, we can’t help you, but if you said yes heavily consider virtual touring. The outcome is only positive: more online traffic, a higher rank on search engines, and a cool way to demonstrate your business for a few initial costs. Still unsure on pulling the trigger? FXV would like to hear your woes. Contact us and let’s get a cup of coffee.

The post Small Businesses Need a Virtual Tour appeared first on FXV Digital Design.

]]>
Facebook Marketing For Small Businesses https://www.fxvdigital.com/facebook-marketing-for-small-businesses/ Tue, 08 Oct 2019 14:54:36 +0000 https://www.fxvdigital.com/?p=55445 Facebook has 2 billion users worldwide. Use this platform to elevate your brand and business. Presently, social media can be a surreal platform and sometimes difficult to navigate. However, it can be used to grow your businesses platform, and essential to use. Facebook has 183 million users in North America, why not increase your online […]

The post Facebook Marketing For Small Businesses appeared first on FXV Digital Design.

]]>
facebook marketing

Facebook has 2 billion users worldwide. Use this platform to elevate your brand and business.

Presently, social media can be a surreal platform and sometimes difficult to navigate. However, it can be used to grow your businesses platform, and essential to use. Facebook has 183 million users in North America, why not increase your online presence on the largest social media platform, ever? FXV Digital Design is here to give you some tips and tricks to help dominate Facebook marketing.

Know your Demographic

Who is your audience and clientele? How old are they? Where are they located? On average, what are they spending? Do they use Facebook, and if so, when are they using Facebook? Can Facebook marketing reach your demographic? Getting to know your demographic is essential for growth. Knowing your consumer base means knowing what they want. You don’t want to pander, you want to give them what they need. Knowing is more than half the battle. With the information gathered strategize on how to market your business. Try to focus on previous customers and identify similarities to capture your demographic, and obtain that sweet customer feedback. Hold off on being “Like” driven.

Goal Setting

You know your demographic, where does your business go from here? For any achievement, you must set goals. Goal setting will help tackle all areas of your online presence that is looking to be strengthened. Perhaps you’d like to double your online content to increase customer traffic. Focus on the big picture: How will this help my bottom line? Goals should be centered on lead generating, interaction on your posts and page, customer feedback, reviews, etc. Goals should be serious. Having a goal of increasing sales by 1000% in a month span off Facebook advertisements is bananas. Be realistic, understand that this is process, but do not give up on your goals.

Content Creation

The goals are set, now its time for some (digital) elbow grease. Content creation may not be a tip, but it is vital. Quality content is hard to come by, but not hard to create. We recommend most of your content entertains, informs, and educates. Try using all mediums that Facebook offers. That means creating posts, photos, and videos. If your company has excellent user reviews, create user testimonies. Share this information on a new format. Facebook is crucial for networking and starting relationships within your digital diaspora. Obviously, a company must add posts about themselves, and how that service is needed in your community. It is not a solo mission, seek some assistance from other local businesses. A simple share-for-share on Facebook allows two different businesses to gain attention from a new audience all for free. Posts that engage have staying power. Everyone loves absorbing new content, so try to make as much fresh and original content without pushing sales too much.

Goal Tracking

Let’s circle back to those goals. Posts were created, now what? Set some goals on what you want from posts. Keep an eye on your goals. Is this approach working? Check what did and didn’t work. How can you improve content that will elevate your Facebook marketing even further? Facebook has a tool called Page Insights that will measure likes, views, and engagement. This tool will keep you on track on what is or isn’t working.

Trial and error is an essential part of business growth. Lastly, FXV Digital Design encourages all local and small businesses to take full advantage to use Facebook marketing. Smash that “Like” if the content helped you understand Facebook marketing. The best part of it all? There is no cost in starting a business site, and to create posts. Contact our team of professionals and we will utilize our skills to help your business stand out from your competitors.

The post Facebook Marketing For Small Businesses appeared first on FXV Digital Design.

]]>
How to Avoid Simple, Silly Mistakes on WordPress https://www.fxvdigital.com/how-to-avoid-simple-silly-mistakes-on-wordpress/ Tue, 17 Sep 2019 16:57:51 +0000 https://www.fxvdigital.com/?p=55316 We all make mistakes, but sharpening your WordPress skillset will help your website outshine the competition. Learn some quick tips on how to strengthen your skills. WordPress is relatively easy to use compared to other website creators. Many times you can keep a blank template for your blog or website and just fill in content. […]

The post How to Avoid Simple, Silly Mistakes on WordPress appeared first on FXV Digital Design.

]]>
How to Avoid Simple, Silly Mistakes on WordPress

We all make mistakes, but sharpening your WordPress skillset will help your website outshine the competition. Learn some quick tips on how to strengthen your skills.

WordPress is relatively easy to use compared to other website creators. Many times you can keep a blank template for your blog or website and just fill in content. WordPress offers themes for your page to help make something unique and original. However, there are some avoidable mistakes users encounter. Things like, leaving in dead links throughout your page. What can be done about a mistake? It can be corrected, then avoided for future reference. Nobody is perfect, but we can stop creating uanessacry issues. Mistakes can be avoided with a little help from FXV Digital Design. WordPress is something we know a thing or two about. Allow us to help your WordPress conquest.

Avoid the Infamous 404 Error Message

Everyone knows of the 404: Pages not found, message. We’ve all seen it on other sites, and it unanimously annoys everyone who comes across it. It is statistically proven that users make a snap call on your business a few seconds being on a website. Receiving a 404 error message is sure way to drive away potential business. The error code usually comes from man-made mistakes like permalink changes, or deleting a page incorrectly. If changing a permalink, make sure you change your URL as well. If the URL is not changed with the permalink, users will click on broken links. Viewers of your website will be greeted without a page and the infamous message. Your WordPress skills are better than that. You’re better than that, rookie! Do everything in your power to avoid the 404.

How to Avoid Simple, Silly Mistakes on WordPress

Be Selective with Plugins

What is a plugin, and how do I use one in WordPress? WordPress has numerous plugins that you can attach to your site to add more functionality. You may know some plugins like All In One Seo, Akismet, and Contact Form 7. They’re useful, right? We encourage some plugin usage, but don’t overdo it. You may feel tempted to add plugins for any and every reason, and if you decide to add plugins, make sure you keep track of them and don’t forget to update. If they are not updated your blog may suffer from slow loading times, and if you have too many plugins, your website speed will slow down, thus taking away from your bottom line.

Delete the Default Content and Create Your Own

When you create your own site, WordPress creates a “sample page” for you. That is your default page that viewers will experience. Delete it! Play around with the menus, find a design that you enjoy. Think of a theme that represents your brand, and business well. Make sure the page is easy to navigate. Don’t complicate your theme; keep it simple for users and yourself. Add content that caters to your company, website, and consumers. Stand out! Try to add content daily, if not regularly. As soon as your stop adding new content the populace will forget. The last thing your business wants is to be forgotten.

Mistakes will happen, correct them. It’s only natural that you go through content creation in a trial and error fashion (unless you’re FXV Digital Design). Your business now obtains the knowledge, stronger tools in your arsenal, and a better understanding on how to use WordPress. Creating something spectacular elevates your brand, and your website is the cornerstone of your business.

If you feel timid creating your own website, fret not. FXV Digital Design is here to help your business stand out from your competitors. Contact our team of professionals and we will utilize our skills to help your business stand out from your competitors.

The post How to Avoid Simple, Silly Mistakes on WordPress appeared first on FXV Digital Design.

]]>
10 Stats on Local SEO and What Small Business Owners Need to Know https://www.fxvdigital.com/10-stats-on-local-seo-and-what-small-business-owners-need-to-know/ https://www.fxvdigital.com/10-stats-on-local-seo-and-what-small-business-owners-need-to-know/#respond Mon, 09 Sep 2019 15:43:02 +0000 https://www.fxvdigital.com/?p=55234 Every minute there is someone searching for a local service or business online. A local business relies on search engine optimization, otherwise known as SEO, to show up in specific keyword searches hoping to gain new customer leads. Statistically, local SEO is growing small businesses daily and can help grow yours, too. Maybe it’s a […]

The post 10 Stats on Local SEO and What Small Business Owners Need to Know appeared first on FXV Digital Design.

]]>
10 Local SEO Stats

Every minute there is someone searching for a local service or business online.

A local business relies on search engine optimization, otherwise known as SEO, to show up in specific keyword searches hoping to gain new customer leads. Statistically, local SEO is growing small businesses daily and can help grow yours, too.

Maybe it’s a new boutique on your block that you want to try, a dentist office, or a pressure washing company. If you were a customer, where would you discover these businesses? The answer is most likely the internet. If you’re a local business, how can you increase your online presence ahead of your competition? When searching online, what grabs your attention? What are your keywords? This is where SEO comes in.

It is urgent for all local business owners to maximize their search engine optimization. SEO rules the way Google and other search engines pick up information and we are giving you the game ball hoping that you run with it.

FXV Digital Design is proud to offer you 10 facts to consider while optimizing local searches to help gain more traffic on websites, help increase your online presence, and create more revenue. With stats like these, it is crucial SEO is constantly working for you to increase traffic to your business while gaining local notoriety.

10 Local SEO Stats

1. 97% of people learn more about a local company online than anywhere else.

2. Mobile devices will influence more than 1.4 trillion in local sales by 2021.

3. “Near me” or “Close by” searches are up 900% over the last two years.

4. 78% of location-based mobile searches result in an offline purchase.

5. Location-based coupons on mobile devices can lead to 9916% increase in incremental mobile revenue.

6. 92% searchers will pick businesses that are located on the first local search page.

7. Four in five consumers use search engines to find local information.

8. Search result information will send 70% of consumers to a physical store.

9. 72% of computer or tablet users and 67% of smartphone users want ads that are customized to their city or zip code.

10. 88% of searches for local business on a mobile device either call or visit the business within 24 hours.

Statistics don’t lie. Using these SEO tips as a tactic will bring your business to the forefront of search engines, and ultimately bring your business more traffic and revenue.

Unsure if you’re capable of maintaining your site for maximum optimization? FXV Digital Design offers premium website hosting and monthly website maintenance to help achieve the best result for your SEO. Contact us using our online contact form or give us a call at (484) 509-4285. The first cup of coffee is on us!

The post 10 Stats on Local SEO and What Small Business Owners Need to Know appeared first on FXV Digital Design.

]]>
https://www.fxvdigital.com/10-stats-on-local-seo-and-what-small-business-owners-need-to-know/feed/ 0
We’re Bringing World Class Digital Marketing to Your Local Business https://www.fxvdigital.com/were-bringing-world-class-digital-marketing-to-your-local-business/ Thu, 25 Jul 2019 20:19:55 +0000 https://www.fxvdigital.com/?p=55285 The premier digital marketing agency is opening their doors to Berks County at their new office location August 8th. WYOMISSING, PENN. (July 26, 2019) – Freddy X. Vasquez, owner, content creator, and founder has helped other small business owners around Berks County elevate their brand, web presence, and his business is showing appreciation by emphasizing […]

The post We’re Bringing World Class Digital Marketing to Your Local Business appeared first on FXV Digital Design.

]]>
The premier digital marketing agency is opening their doors to Berks County at their new office location August 8th.

WYOMISSING, PENN. (July 26, 2019) – Freddy X. Vasquez, owner, content creator, and founder has helped other small business owners around Berks County elevate their brand, web presence, and his business is showing appreciation by emphasizing the power of community. Vasquez is inviting the public to attend the grand opening and ribbon-cutting at FXV Digital Design’s new office location. “FXV Digital Design has provided me with a clear roadmap to navigate the confusing world of websites and social media,” said John Whitehall, a client of FXV Digital Design.

August 8th, 5:30 p.m. at 928 Penn Avenue, Vasquez will be having local business owners and the public masses to celebrate this milestone of digital marketing for over 20 years.

There will be refreshments provided by Chatty Monks Brewing, Broken Chair Brewery, and Comalli Taqueria. Promotions and giveaways will be done throughout the evening. Everyone is encouraged to partake in the celebration and hope to build within the community.

FXV Digital Design is a Berks County Web Design and Marketing Agency providing a comprehensive suite of services for your online strategy. Whether you’re looking for an inspiring logo, powerful web presence or guidance from our experienced marketing and brand consultants, we’re here to help.

If you would like more information about this topic, please call Freddy X. Vasquez at (484) 509-4285 or by email info@fxvdigital.com.

The post We’re Bringing World Class Digital Marketing to Your Local Business appeared first on FXV Digital Design.

]]>