Word-of-mouth marketing is one of the most effective forms of advertising. People trust recommendations from friends and family more than they trust advertisements. One way to incentivize word-of-mouth marketing is to create a referral program. In this blog post,...
https://youtu.be/ODEJgu2bfE4 ATTENTION! THIS IS NOT A REPEAT! We don’t usually wait to bring back a guest. Still, I was so enamored by his story that I forgot the selfish reason I wanted Sir Hamilton Newton on this show – voiceovers. Hamilton...
As a small business owner, you’re always looking for ways to attract new customers and increase sales. One effective strategy is to partner with other local businesses for cross-promotion. In this blog post, we’ll explore why cross-promotion works and how...
https://youtu.be/ikJSGXTKmHE Tricia Williams is the founder of Social Clover Marketing. For many of us, COVID was a huge bummer. But for some, it was a new opportunity. Tricia was furloughed from her employer at the time with no timeline for return. Instead of...
As a small business owner, your customers are the lifeblood of your business. Without them, you wouldn’t be where you are today. Hosting a customer appreciation event will show your customers how much you value their business. In this blog post, we’ll...